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Sobhita Dhulipala made a sparkling appearance at the Nexxus haircare brand launch in a hand embroidered gown featuring dangling brass leaves.
Sobhita Dhulipala turned muse for the Nexxus, New York based luxe haircare brand’s launch in Mumbai.
Sobhita Dhulipala an epitome of grace and glamour made a sparkling appearance as Nexxus’ brand evangelist at the New York based luxury haircare brand’s launch in Mumbai.
Exuding gilded glamour, Sobhita graced the occasion in renowned couturier Rahul Mishra’s hand embroidered Resurgence gilded gown from his couture spring 2025 collection, the Pale Blue Dot, which he had showcased at Paris Haute Couture Week 2025.
Sobhita looked fierce and fabulous in the ensemble which was crafted in over 1600 hours at Rahul Mishra’s atelier in Noida. Known for his love for nature and incorporating it into his collections, the exquisite golden gown featured dangling brass leaves that added a hint of drama to Sobhita’s regal look. The gown also featured traditional Indian embroidery adorned with glass bugle beads, mother of pearl and metallic sequins that add that extra sparkle to this glamorous creation. The perfect dress for the perfect muse, Sobhita Dhulipala looked like a gilded goddess in the couture piece.
Sobhita’s gilded style was further complemented with a stylish hairstyle featuring soft waves that created a perfect bond together. Sobhita is one star who can carry off Indian and western styles effortlessly. Keeping her makeup minimal, Sobhita completed her glamorous look with a bold lip colour.
The Nexxus campaign features Sobhita Dhulipala as the brand’s first Indian face, alongside celebrity hairstylist Flavien Heldt, bringing the best of global salon science to Indian consumers. Speaking about the brand, Sobhita Dhulipala, Brand Evangelist Nexxus India says, “Nexxus is where luxury meets science—and I’m thrilled to be part of its journey in India. Nexxus doesn’t just care for your hair, it transforms it. It’s like bringing the power of a salon and the precision of science into your everyday ritual.”
As it paves its unique path in India, alongside Sobhita, the brand has also partnered with Flavien Heldt, a professional hair stylist who has styled celebrities including Katrina Kaif, Isha Ambani, Alia Bhatt and Samantha Ruth Prabhu among others.
“We’re excited to bring Nexxus to India—a brand that embodies the future of haircare: precise, effective, and powered by science. Nexxus is designed to offer Indian consumers transformative results while indulging them in a luxurious experience,” says Harman Dhillon, Executive Director – Beauty & Wellbeing, HUL.